Strategy • Growth • Innovation
Next-level marketing strategies for your business
Strategy • Growth • Innovation
Next-level marketing strategies for your business
What Do We Do?
Marketing Consulting
Marketing Consulting
Marketing Consulting
Already have a pretty good marketing strategy in place? Let's take it from "pretty good" to spectacular! 24Points will deep dive into your current program and make recommendations to help your business reach - and exceed its goals.
Digital Strategy
Marketing Consulting
Marketing Consulting
Not sure where to start with post-COVID marketing or need a bigger online presence? 24Points will create a digital strategy that includes website updates, social media plans, email campaigns, SEO and much more.
Social Media
Marketing Consulting
Content Development
Whether you're looking to grow your social media following or increase engagement, your social media activity is an integral part to reaching your target audience. That being said, it can be a huge responsibility to maintain. Let us create a manageable plan for you or have us take over your platforms to keep you in front of your audience.
Content Development
Content Development
Content Development
Your business has a story, but are you actually telling it? Make sure your audience knows who you are and what you do with a perfected content strategy. Let 24Points ghostwrite for you or make recommendations for effective content development. Whether you're sending emails or making your website shine, your story deserves to be told!
SEO
Content Development
Event Marketing
Already have a great website but just need to optimize what's there? 24Points will take over the tedious task of SEO for you! We will review and optimize the existing content and optimize each page so that you can focus on everything else.
Event Marketing
Content Development
Event Marketing
Specialty events are a fabulous way to showcase your business in front of a dedicated audience - but are you able to reach the perfect crowd? 24Points will take the pre- and post- marketing part of your event off your plate so you can fine-tune the logistics of your event.
About 24Points
You have a business to run. Let us take care of your marketing.
Unless you're passionate about digital strategy and thrive on reading analytics, marketing your company can feel like an endless cycle of trial-and-error. Plus, you've got other things to worry about...like running your business! Let 24Points step in to take the marketing off your plate.
CEO Erica Abdnour is a 13-year marketing pro specializing in content development, social media, digital strategy, and event marketing. She has worked with several companies in Chicago's booming hospitality space such a Navy Pier, Chicago Line Cruises, Howl at the Moon, 4 Star Restaurant Group, Hard Rock Cafe, Skydeck, Chicago Chop House, and many more. In addition to hospitality, Erica has worked in a variety of industries including non-profit, electronics, health and wellness, and logistics.
With a proven track record for building brands and growing an audience, Erica will work to understand your company's goals and needs and customize a marketing program specific to you. From consulting to full marketing execution, 24Points looks forward to working with you to help your business succeed!
Get to Know the CEO
No faceless bots or impersonal connections here! Erica Abdnour is your 24Points go-to gal for your business. Get to know her a bit:
- Always searching for the best burger
- Constantly searching for great travel deals and planning trips
- Sports lover since birth - football player, Cubs superfan, and Chicago sports purist
- Street art enthusiast
- Karaoke junkie with a terrible singing voice
- Photographer-wannabe (one day I'll buy a real camera!)
- Keeps a list handy of must-try restaurants in Chicago
- Once had a beer with Dennis Rodman during a layover in Fort Lauderdale
- Earned a varsity letter in cheerleading for being the mascot...Boots the Bulldog
- Football player and board member for RivALZ Chicago, a fundraiser for the Alzheimer's Association
Testimonials
"Attract and engage new audience members..."
I've worked with Erica for several years. First working together on the marketing team for Q1 Productions and later as a collaborative partner at Expo, Inc. As a trusted colleague, I had contracted Erica to develop some content for Expo's company blog. Her enthusiasm and unique take helped us to attract and engage new audience members. Once she became Director of Content Marketing at Ateema Media and Marketing we found there was a natural synergy between our target markets. Through Erica's brilliance in networking we were able to develop a lucrative and mutual beneficial partnership between our two organizations. That partnership led to Expo finding new clients and establishing credibility in our local market. Erica is a visionary with an eye for content and exemplary team skills.
- Paul Hernandez, Director of Marketing, Expo Inc.
"Great ideas...would not hesitate to work with her again!"
Erica has such a passion for what she does! We worked together on a project to promote my event venue and she had so many great ideas for the article, really pointing out all the unique details of the menu and space. She put such a fun spin on everything and really conveyed to readers why they need to check it out for themselves. I would not hesitate to work with her again!
- Chelsea Stack, Events Manager, Bounce Sporting Club
"...Made my job easier!"
Erica is always a delight to work with. She has made my job easier for any project or article we have worked on together. Marketing with Erica is a no brainer.
- Steph Witte, Sales & Marketing Manager, Hard Rock Caf